Winsor & Newton 360 Campaign
As technology threatens to replace human effort, creatives are left wondering if their work matters. With this campaign, Winsor & Newton says it does—and gives artists the tools to keep creating with authenticity.
A print ad (left) and an Instagram ad.
A billboard ad.
In cities around the world, Winsor & Newton will set up paint-by-number murals that anyone can participate in. The right picture is what one of these murals would look like finished.
An outdoor mural.
A 30 second spot that shows the power of committing to your creations.
