CensHERship Digital First Campaign
Women’s health content is being censored on social media, leading to a widespread lack of knowledge about women’s health. CensHERship exposes this gap by using CAPTCHAs: frustrating quizzes that challenge people on things they should know. When users log in to social media, they’re confronted with The Hidden Health Check, a CAPTCHA that reveals what they don’t know about women’s health. The Hidden Health Check spreads awareness about this global issue and encourages women to share their own experiences with censorship, driving conversation towards change.