Capri Sun Digital First Campaign
Kids get recess. Grown-ups get burnout. It’s time to take back your childhood and your break with the power of everyone’s favorite nostalgic drink.
It’s tough to sneak a break past a supervisor. Our TikTok filter gives users a silly reason to clock out and have fun, sharing their result with #ReturntoRecess.
Adults work too much. With our downloadable browser extension, Capri Sun will shut down their laptop—reminding them to log off, take a break, and drink a Capri Sun.
Art Directors: Tommy van Dyke & Michayla Johnston
30 Second TV Spot
“Return to Recess”
Corporate work is soul-sucking, and recess is the remedy. This television spot will show a taste of the childhood freedom that comes with a break, prompting viewers to try it themselves with the browser extension and filter.